Venisha Jenifer Dmello is a dedicated academic professional who pursued her PhD in Marketing at the Manipal Academy of Higher Education (MAHE), Manipal. She has presented papers at prestigious national and international conferences and has won the best research paper awards from IIM Bangalore and Woxsen University. She has over 5 years of research experience. And has also worked on a government project funded by the Indian Council of Social Science Research. She has various publications in Scopus and ABDC-indexed journals. Her areas of interest include service marketing, technology adoption, online learning, consumer behaviour and digital marketing.